H&M Goes Organic…

… And I hope it never goes back! Without question, the best way to get the bold floral print look that’s one of the biggest trends off the runways this season is to go to your nearest H&M. handm organicThey have introduced their latest spring Garden Collection which is made with “environmentally adapted materials like recycled polyester, organic cotton and organic linen.”

I was so excited when I heard about this collection because honestly it still isn’t easy to find organic everyday (attractive), clothing at affordable prices. I know there are lots of designers making strides by using sustainable materials, which is fantastic, but as the mom of a 4 month old, I’m really concerned about the “wash/wearability” factor. To clarify, this means clothing that can be spit up on and tossed in the wash.

I made my way over to the store and was immediately taken by the splash of colors. Bye bye winter – Hello SRPING!! From conservative to eccentric, there is a piece for every taste and not to mention a price for every budget.

I opted for a cute, cotton, short sleeved, floral print top. It has a sort of blouse meets t-shirt look to it. Super comfy and can be worn casually with shorts and flip-flops or dressed up with a cinched belt and skinny jeans. According to its label, “the cotton has been grown without the use of hazardous chemicals.” Less chemicals touching my skin and less chemicals getting into our water and air, it’s a win-win situation.

When a company with mass market appeal makes such a move, it means the trend is hopefully here to stay. Maybe one collection will spread into more collections. That is the goal.

Now to all the other companies out there, what are you waiting for??? If H&M can do it, can’t you?

Interested in being a Guest Editor at Crushed Lime? Let us know

Past Articles

Crisis In Haiti
Haiti was hit by what is being considered the region’s worst natural disaster in the last 200 years. charity: water is teaming up with Partners in Health and Concern Worldwide to help. Anything you can give is better than nothing…

Also, World Vision has partnered with Procter & Gamble to provide a life-saving product to earthquake survivors in Haiti. PUR water purification packets are an amazing innovation that quickly turns 10 liters of dirty, potentially deadly water into clean and drinkable water – Tiny donations (and we’re talking 50 cents here) can make a huge difference!!!

Other amazing resources and opportunities to help can be found on Google’s Crisis Response Homepage

Electronics Recycling Day
This is for all the New Yorkers looking to recycle used cell phones, laptops, ipods, printers… Take them on Tuesday, November 10 to the Church of Heavenly Rest on 90th street and 5th Avenue. For more information, call 212-996-5520 or click here.

Brad Pitt Unveils Flood-Surviving House for the Make it Right Foundation
What can this man not do?? His latest project has been revealed in New Orleans’ Lower Ninth Ward. The Float House by Morphosis Architects, goes beyond sustainable design and construction and is built within the context of its environment – it can float… Check it out! (10/06/09 – Inhabitat.com)

Clean Water Laws Neglected, at a Cost
Looks like it’s time for Erin Brockovich II. According to a NY Times article, water cleanliness standards are lacking in our own backyards and rotting teeth is only the tip of the iceberg… Read On. Find out more about the Clean Water Act Violations: The Enforcement Record
(New York Times, 9/13/09)

Taking on the Junk Mail Lobby
When San Francisco became the first municipality in the US to pass legislation in support of a Do Not Mail Registry, it set off a flurry of activity around the country. Now it’s time to take on the mega-dollar junk mail lobby… Take Action!! (ForestEthics, 5/21/09)

It’s Eco-101 to inspire those who want to crush some of their eco-nasty habits and start a new crush, an Eco-Crush. Beauty, health, style, art and food, there is a crush for everyone… With a twist of lime! Follow crushedlime on Twitter


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